Designing for difference is the engine of innovation

Embracing difference is the biggest opportunity we have to design a diverse and inclusive world.

We know poor design outcomes can be a result of a lack of diversity in design. It is literally dangerous for us. Well, it’s dangerous for women or the people who were not considered in the design. It is what happens when biases influence decisions in the design making process.

Designing for difference is an opportunity. It sparks innovation and, like diversity, benefits everyone.

So how can we design for difference?

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Felicity Furey
The World is Designed by Men

90% of the world is designed by men.

This is my usual opening line for speeches on diversity in engineering. It's followed by a long pause.

The way we design our world is having a real impact on people's lives. Women are 47% more likely to die in car crashes because of overlooked design biases. Want to know what we can do about it?

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Felicity Furey